Posted by Melanie Rickey, Fashion Editor at Large
We all know that fashion magazines exist both as businesses to bring in advertising, and creative organs to share inspiring visuals and the latest news - shopping or otherwise - on the subject. And we know that sometimes the advertising can pollute the content, and vice versa. Well, the same goes for music (and for that matter, all) magazines, which is why I am an admirer of journalist and DJ Hanna Hanra who last year created an independent, and free, music magazine called BEAT which tomorrow launches its fourth issue around the UK, and at two New York locations, though content can also be found online.
Hanna created BEAT with the assistance of Katie Grand who is its associate publisher, because "there is no music magazine that isn't entirely self-conscious, too earnest or too driven by advertising. I wanted to create a magazine where only properly talented and relevant people are featured. I would never put someone in the magazine if they looked good but were actually shit. I don't want something inauthentic." Hanna is a girl after my own heart.
The new issue has four cover options, Grimes (you saw her on the blog last week) and The Gossip, both photographed by Clare Shilland. Zulu photographed by Alasdair McLellan, and Girls shot by Ryan McGinley. Yes, the Ryan McGinley (yep, fangirl right here).
Grimes was not jazzed up in Givenchy as she was for Dazed and Confused's most recent magazine cover, but rather as herself. "She would never wear Givenchy in her real life, so we shot her in a T-Shirt."
It is to the ethereal yet tough Grimes that we return, with Jack Sunnuck's interview with her from the new edition of BEAT.
You can pick up BEAT in various record stores and vintage shops of the Rough Trade/Beyond Retro ilk throughout the UK, as well as Marc Jacobs on Mount Street, and Dover Street Market, Opening Cermony and Supreme in the US. It's also available in all Diesel stores and from the BEAT website.