Posted by Melanie Rickey, Fashion Editor at Large and Bethan Holt, Fashion Junior at Large
How much time and money would it take to travel to over 100 boutiques from London to Berlin to Milan to, er, Dallas? Not as much as you might think now that we've started using Farfetch.com. Shopping for designer pieces online is no new phenomenon but what we love about farfetch.com is what it puts back into our online buying experience. By this I mean that every time you buy an item from the site, your purchase is coming from a small, carefully edited boutique be it Start in London or Mode de Vue in Paris. For us, farfetch.com is a one stop shop for getting pieces picked by a massively varied group of buyers, all with very different customers in mind. Ultimately, it's a good way to expand your shopping horizons.
At this fashion week time of year, a site like Far Fetch is particularly welcome. We've been scouring their products, which at 35,000 is three times the number stocked by most other designer e-tailers, for the best finds for fashion week and Spring/Summer. The mix is immense; there is no one prevailing mood so a bit more scouring than usual is required. The nicest way to browse is via each boutique- you get a small description of the store and an image of the retail space alongside all the products they have available on farfetch.com. The nostalgic shopper in us loves the idea of eventually visiting a boutique where a much loved item came from.
Here are Melanie's fantasy farfetch.com purchases...
I've been hankering after this cuff ever since I first saw it at Balenciaga's showroom in Paris last October. It's my birthday next month if any friends/family are reading this!
|Balenciaga cuff £264 from Al Duca d'Aosta in Italy|
Every woman needs a black silk blazer in her life, and they don't come as smart or with as much edge as this one by Maison Martin Margiela.
|Glitter sandals by Givenchy £510 from Bernard in London|
|Oscar de la Renta skirt £1199 from L'Eclaireur in Paris|
|Vintage Chanel rucksack £1650 from Rewind Vintage Affairs in London|
|The Row silk shirt £394 from George in Austin, USA|
|Dolce and Gabbana trousers £259 from Spinnaker Women in Italy|
|Sunglasses by Henrik Vibskov £116 from the Henrik Vibskov boutique in Copenhagen|
|Chloe sandals £345 from Biondini in Paris|