Saturday, September 17, 2011


Posted by Fashion Editor and Fashion Junior at Large

The FashEd and I hit the Portico Rooms again this afternoon for Craig Lawrence's presentation. He added to a seaside fixation which a number of designers have homed in on this season- Daks was English riviera chic this morning with some cool 50s cinefilms of Brits hitting the beach and old school diving competitions. We know that Mulberry is going to be 70s seaside tomorrow, and that Holly Fulton was inspired by a trip to Margate this summer.

Lawrence's twist was a lot more subtle- the witty documentary style photographs of Martin Parr began his journey to the beach, where he then took sand as a starting point for the colours and textures of his knitwear. "The pastel shades were inspired by the ice cream shades of beach hut," he said post-show.

Craig worked with stylist Katie Shillingford to create his layered up looks. For her part Shillingford told Lawrence to "knit up a storm. I wanted him to make as many piece as possible to build up a rich layering story. What he does is so beautiful. We wanted to concentrate on creating sellable looks so people can create their own looks."

Craig worked with Swarovski to create metallic elements, which Craig said were iinspired by "the crushed shells you see in the sand at the beach."
We are seeing lots of skirts spilt up the front

Amazing shoes by Natacha Marro
Amazing slashed leather bags and sliced iridescent swimming caps by Steven Doherty

Craig's Mum, Pauline.

The FashEd chats to Craig backstage. "Basically I've been in a room for four months working on these techniques. The inspiration was different kind of lace. I usedc

Photos: Fashion Editor and Fashion Junior at Large